Partners64 — Strategic Consulting for Pulp, Paper & Packaging
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MATERIALS • INDUSTRIAL PROCESSES • STRATEGY

Innovation Slows. Costs Rise. Scale Smarter.

With expert strategic guidance and execution from Partners64.

We help industrial and packaging firms overcome complexity, operational inefficiency, and organizational silos to unlock sustainable growth.

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Raw material furnishes on a lab bench
01 / CHALLENGES

We Solve Common Challenges

We help our partners turn challenges into opportunities by addressing:

  • Internal disconnects that are stalling innovation.
  • The gap between technical and commercial teams that hinders growth.
  • Operational complexity and fiber inefficiencies that put pressure on margins.
  • EPR legislation and sustainability mandates that lack a clear translation into packaging economics, material choices, and cost structures.
  • Underdeveloped market segments where revenue opportunities are being missed.
  • An undefined value proposition and go-to-market strategy.
Paper packaging products — cups, plate, bags
02 / THE PATHS

You Have Options — But Not All Lead to Lasting Value

When facing a new initiative, you're weighing your options. Here's what to consider about the different paths:

  • Hiring more staff delays results and increases the budget.
  • Reorganizing internally without a clear direction risks confusion.
  • Engaging large consulting firms can feel impersonal and lead to generic solutions.
  • Or… partner with an expert who can provide a fresh perspective and hands-on guidance—delivering a clear, integrated strategy that empowers your team to succeed.

That's the Partners64 approach.

Notebook, charts and a parent roll of paper
03 / OUR EDGE

Our Unique Edge: Bridging Technical Depth with Business Strategy

Unlike traditional firms, Partners64 offers hands-on experience across R&D, manufacturing, and market growth. We don't just advise; we understand the raw materials, machines, constraints — and crucially, the customer. We break down silos between technical innovation and commercial execution, ensuring strategy translates to real-world results. From fiber science to commercialization, we bring a holistic view of what it takes to win and deliver sustained value. Every engagement is rooted in clarity, speed, and measurable impact.

Technical expertise and commercial strategy joined by a bridge
04 / WHO WE WORK WITH

We Partner With

  • Manufacturers & Converters looking to simplify operations and scale smarter.
  • OEMs & Equipment Providers seeking tighter alignment between technology and strategy.
  • Small to Mid-Sized Firms aiming to grow with clarity and measurable results.
  • Packaging & CPG Companies navigating complex substrate transitions and North American EPR compliance strategies.
  • Investors & Market Entrants exploring new opportunities, locally or globally.
  • Global Enterprises integrating teams and reducing time-to-market for innovation.
From Raw Materials to Strategy — Technical. Commercial. Global.
Converting line — parent rolls and rewinders
05 / CAPABILITIES

Drive Growth, Efficiency, and Market Leadership.

Knight — growth and innovation

Growth & Innovation

Business strategy

Fast-track innovation pipeline

Market entry & expansion

Opportunity mapping

Product Development

Megaphone — go-to-market

Go-to-Market

Accelerate Market Entry

Launch planning & execution

Value proposition & pricing

Customer development

Commercial & brand strategy

EPR strategy & packaging economics

Gear — operations and efficiency

Operations & Efficiency

Increase Operational Efficiency (OEE)

Manufacturing scale-up & process optimization

Margin & fiber efficiency

Supply chain optimization

Product quality enhancement

06 / FOUNDER

Where Technical Expertise Meets Commercial Execution.

Partners64 was founded by Claudio J. Muñoz — an engineer, marketer, and strategist with 20+ years of experience leading innovation and commercial growth across North America, Latin America, Europe, Asia, and Africa. He led major initiatives at Kimberly-Clark and Körber Tissue (now Valmet), launching technologies that generated over $400M in sales and delivered $20M+ in fiber-efficiency savings in the first year, sustaining $10–20M+ annually thereafter. He also co-managed the Cottonelle® brand — now a $1B+ business. Claudio brings deep technical knowledge in pulp & paper sciences, engineering, and manufacturing, coupled with strong commercial acumen and experience advancing paper-based packaging solutions and the economics of EPR compliance. His expertise bridges the critical gap between technical capabilities and market demands, driving both innovation and measurable business value. In 2012, he received SHPE's Star of Tomorrow award, recognizing him as a top emerging Hispanic engineer in the U.S. He holds master's degrees in Materials Science and Engineering (University of Wisconsin–Madison) and Pulp and Paper Sciences (University of Guadalajara), along with a Chemical Engineering degree (University of Concepción, Chile).

Claudio J. Muñoz
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07 / APPROACH

Our Approach: Precision, Partnership, and Lasting Value

Inspired by the 64 squares of a chessboard, where foresight and precise execution determine outcomes. At Partners64, we bring that discipline to every engagement — helping clients execute smarter moves with confidence and speed. Our approach goes beyond mere advice. We partner closely, understanding your unique challenges to craft customized, integrated solutions. We roll up our sleeves, work alongside your teams, and stay accountable for lasting results.

Empowering manufacturers and innovators to bridge technical depth with commercial strategy — and deliver sustainable, breakthrough results
Team reviewing results on the mill floor
08 / INSIGHTS

Notes from the Floor and the Market

Ideas, observations, and insights from across the industrial value chain.

All articles →
September 30, 2026

Essity Is Rethinking Consumer Tissue. The Bigger Question Is Why.

After decades of product innovation, the balance of competitive advantage in consumer tissue is shifting.

September 14, 2026

Everyone Owns a Piece. Who Owns the Solution?

Why integration may become one of the defining challenges in scaling paper-based packaging.

May 2026

Cost of Selling Air

Distribution can be 10 to 30 percent of delivered cost in U.S. tissue. You cannot optimize your way out of a low-density product.

March 2026

A World-Class Barrier Coating Cannot Fix a Poor Paper Substrate

Coating chemistry gets the attention; the substrate underneath gets treated as a given. That is backwards, and an expensive way to find out.

09 / CONTACT

Let's Connect and Unlock Your Next Phase of Value.

Let's discuss your most pressing challenges — and explore how we can solve them together, creating integrated strategies that deliver measurable impact and sustainable growth.

Contact us

cmunoz@partners64.com
+1 (414) 436-4701
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Two players at a chess board

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