Notes from the Floor and the Market
Observations on materials, manufacturing, market dynamics, and the economics behind industrial decisions — from inside the plant and the negotiation, not the press release.
Essity Is Rethinking Consumer Tissue. The Bigger Question Is Why.
After decades of product innovation, the balance of competitive advantage in consumer tissue is shifting.
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Everyone Owns a Piece. Who Owns the Solution?
Why integration may become one of the defining challenges in scaling paper-based packaging.
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Cost of Selling Air
Distribution can be 10 to 30 percent of delivered cost in U.S. tissue. You cannot optimize your way out of a low-density product.
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A World-Class Barrier Coating Cannot Fix a Poor Paper Substrate
Coating chemistry gets the attention; the substrate underneath gets treated as a given. That is backwards, and an expensive way to find out.
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If any of this sounds like a problem you are living with, we should talk. No pitch — just a straight conversation about what is and is not working.
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